Newton Laboratories, the company owning the brand Newton Homeopathics, was in the planning stages of relaunching their brand and product line with a new web store displaying a new look. Newton engaged Captiva to help them strategize, design and implement this project.
Collaborating, Newton and Captiva determined that their graphic identity should evolve, as there was brand recognition in the marketplace that should be leveraged and built upon. Captiva redesigned the logo and identity components, then moved forward to design and develop a new website that was both an ecommerce store and a resource of helpful information on homeopathy and homeopathic remedies.
Together with the launch of the site, Captiva launched the initial phase of a Search Engine Optimization program to enable improved ranking in the search engines and attract relevant visitors to the site. The strategy, including ongoing monthly services, consists of strategic keyword research, content writing and optimization, blog postings, social media and several other services.
Consulting | Strategy
Rebranding | Identity Redesign
Ecommerce Website | Design & Development
Web Marketing | SEO